Convenience retailers in California 3,298 establishments · 17,698 employees · 2024
Firms (CA)
3,298
Employment
17,698
Avg Annual Pay
$33,849
State Rank
#3 of 52
How California compares to national
Metric
California
National
California vs. U.S.
Establishments
3,298
35,239
9.4% of U.S. total
Avg annual pay
$33,849
$29,508
+$4,341 (+14.7%)
Location quotient
0.61
1.00
39% less dense than national
Avg firm size (employees)
5.4
4.7
—
Year-over-year firm growth
+1.6%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.61 means convenience retailers are 39% under-represented in California's business mix relative to the U.S. average.
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 445131. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json