Book retailers & news dealers in Wisconsin 114 establishments · 950 employees · 2024
Firms (WI)
114
Employment
950
Avg Annual Pay
$35,662
State Rank
#23 of 52
How Wisconsin compares to national
Metric
Wisconsin
National
Wisconsin vs. U.S.
Establishments
114
7,900
1.4% of U.S. total
Avg annual pay
$35,662
$31,213
+$4,449 (+14.3%)
Location quotient
0.86
1.00
14% less dense than national
Avg firm size (employees)
8.3
8.4
—
Year-over-year firm growth
+5.6%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.86 means book retailers & news dealers are 14% under-represented in Wisconsin's business mix relative to the U.S. average.
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 459210. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json