Other general-merchandise retailers in Wisconsin 800 establishments · 10,385 employees · 2024
Firms (WI)
800
Employment
10,385
Avg Annual Pay
$21,903
State Rank
#26 of 52
How Wisconsin compares to national
Metric
Wisconsin
National
Wisconsin vs. U.S.
Establishments
800
64,331
1.2% of U.S. total
Avg annual pay
$21,903
$34,387
-$12,484 (-36.3%)
Location quotient
0.74
1.00
26% less dense than national
Avg firm size (employees)
13.0
5.1
—
Year-over-year firm growth
+5.1%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.74 means other general-merchandise retailers are 26% under-represented in Wisconsin's business mix relative to the U.S. average.
Top 10 states for other general-merchandise retailers
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 455219. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json