Other general-merchandise retailers in Colorado 608 establishments · 6,457 employees · 2024
Firms (CO)
608
Employment
6,457
Avg Annual Pay
$31,287
State Rank
#30 of 52
How Colorado compares to national
Metric
Colorado
National
Colorado vs. U.S.
Establishments
608
64,331
0.9% of U.S. total
Avg annual pay
$31,287
$34,387
-$3,100 (-9.0%)
Location quotient
0.46
1.00
54% less dense than national
Avg firm size (employees)
10.6
5.1
—
Year-over-year firm growth
-1.1%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.46 means other general-merchandise retailers are 54% under-represented in Colorado's business mix relative to the U.S. average.
Top 10 states for other general-merchandise retailers
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 455219. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json